Ali advises clients and investors in solar, energy storage and other renewables on strategy and business models. With 15 years of experience in this sector, he has acquired proven expertise across all steps of the solar value chain, spanning international corporate management, strategy, sales, marketing and business development among global market leaders.

Ali has supported corporates, startups and specialised players throughout the value chain in developing and evaluating their business models, strategies and plans. His mission is to accelerate solar adoption and sustainable growth in the cleantech sector. Ali has executed and delivered approximately 3GW of solar technology globally across 31 countries.

Prior to Therawatt, he held several leadership positions in sales, strategy, marketing and business development at multinational companies. Ali started his career at SolarWorld AG, later leading the Middle East and North Africa region, with a focus on distributed generation markets. He then led business development activities at First Solar, overseeing Eastern Europe, Africa, and Turkey, focusing on the utility-scale segment as both co-developer and technology provider.

At Trina Solar, Ali helped establish the Distributed Solar Business Unit in Europe, dedicated to integrated energy storage solutions and focusing on residential and C&I segments. Prior to that, Ali held a senior role at Siemens Energy, supporting its solar and hybrid EPC activities globally focused on utility-scale segment.

Ali graduated from the top French engineering school ESIEA Paris and holds a Master’s in Renewable Energy from the Polytechnic Institute of Grenoble, as well as a Master’s in Marketing and Energy Management from the Grenoble Graduate School of Business.